Web
Four languages on one product structure, not four sites
The same technical catalogue had to work in four languages including a right-to-left one, without maintaining four separate sites.
- Client
- Roof & Wall Panel Exporter
Situation
The manufacturer sells into export markets where the buyer is rarely reading Turkish.
The constraint was straightforward: one technical catalogue in four languages, one of them right-to-left, without maintaining four separate sites.
Approach
The site runs on a modern JavaScript stack with a shared content model, so all four languages resolve to the same product structure.
The language switcher is pinned to the viewport edge; a video-led hero sits above product families split by roof and wall systems.
A documents section carries the technical files an export buyer asks for before they will start a conversation.
Result
The commercial hook is a differentiated product — a five-rib, PV-ready, concealed-fastener roof panel.
The homepage leads with that claim rather than company history and routes straight into an enquiry form.
Technology used
- Next.js
- i18n (4 dil, RTL)
- İçerik Modeli
- Teknik SEO
What would a system like this do for you?
We audit your ad account and site, then hand you a written roadmap in five business days.